Best Non-Toxic Organic Makeup Reviews for Healthy Skin

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Last Updated on April 16, 2024

There are several organic makeup brands that champion natural pigment and shun toxic makeup brands’ practices. One such brand is Azara Beauty, which I give rave reviews for their light coverage foundation and different shades of eye shadows. 

There are some other brands I have tried and like too, but I’ll break that all down in my organic makeup reviews below. On a side note – I am not an affiliate with these brands at all.  None of these companies asked me to review their products. I’ve not used ANY affiliate links in this review.

organic makeup reviews

Organic Makeup Reviews

I’ve wanted to write some organic makeup reviews for a very long time. Several years ago, when I was working with a functional medicine doctor to get to the bottom of my symptoms, deal with autoimmunity, etc., I learned I was not only allergic to wheat, but also very sensitive to chemicals.

I had already begun to make my own natural cleaning products, but my doctor suggested that I get allergens out of my makeup and hair products as well and do my best to clean up my act (so to speak).

Though I had already plunged into the “crunchy granola” crowd (no offense crunchies – I’m a card-carrying member now), being a no-makeup crunchy gal was just not my personal style. Life without eye-liner? No can do.

Makeup with Natural Ingredients

I have embraced the power of plant-based ingredients in my makeup collection. I am NOT a makeup artist by any means, however I advocate for natural ingredients that work with my sensitive skin.

From organic skincare products to pure products free from synthetic dyes, there’s a wide range of options suitable for all skin tones (you just have to know where to look!).

organic makeup

What is the Best Nontoxic Makeup?

The best nontoxic makeup is one that aligns with clean beauty brand principles. These brands exclude toxic chemicals and questionable ingredients, focusing instead on organic products that care for your skin.

One such example is Azara Beauty, a renowned natural makeup brand known for its commitment to clean beauty products. I’ll review my favorite Azara products below.

Organic Makeup Reviews

The organic makeup brands I will be reviewing:

  • Araza Beauty
  • Juice Beauty
  • 100% Pure
  • Pacifica
  • Purehaven Essentials
  • Rejuva Minerals

Natural Healthy Makeup

Natural healthy makeup does more than just cover fine lines; it also addresses various skin concerns by incorporating beneficial ingredients into its formulation.

I love Azara Beauty’s slogan: “If Looks Could Heal.”

The best organic makeup brands prioritize not only the aesthetic but also the health of your skin.

Natural Chemical Free Makeup

Natural chemical-free makeup offers a safer alternative to mainstream products laden with synthetic dyes and toxic chemicals.

With a wide range of skin tones catered for, these clean makeup brands are revolutionizing the industry by proving that beauty doesn’t have to compromise health.

Explore my favorite brands below to discover an eyeshadow palette or light coverage foundation that aligns with your values.

organic eyeshadow

Makeup Trial & Errors

It took a lot of research as well as trial-and-error to find makeup that I am able to use and enjoy. It seems once I started doing the AIP diet and took the next step to remove allergens from my makeup, skin, and hair products, my body let me know when I came into contact with something that was a trigger.

Keep in mind, that some people (like yours truly) are really sensitive, even to the natural stuff. I remember trying some light brown eyeshadow that made my eyelids so itchy I could hardly stand it.

It turns out I could handle a different color by the same brand. It would seem the pigments in the light brown were an allergen for me. I’ve had reactions to organic, non-toxic lip gloss containing sunflower seed oil as well.

Organic Makeup Reviews

I’m happy to say I’ve found some products that I not only feel good about using because of safety, but also because they look and feel good on my skin.

This post is simply a collection of makeup items that I’ve found to work for me. I do not exclusively use one makeup line, but enjoy items from different companies that serve my own color palette and preferences.

Organic Makeup Reviews

If you are looking for foundation without all the extra junk added, read on to learn about the organic foundations I tried.

Araza Beauty Reviews

Their products are 100% natural and “mostly organic”. Their website says that they “strive to use non-GMO ingredients in everything.” They are also “Certified Paleo” and none of their products contain harmful nanoparticles.

Azara Beauty Reviews

Azara Samples and Color Choices

You can buy sample sizes of their products to test out colors and consistency which is a real plus AND they have a LOT of color choices (which is sometimes lacking in natural makeup lines).

Azara Foundation Review

I love their 7 in 1 Coconut Cream Foundation, but it’s a little pricey at $48. It is so creamy and goes on like a dream without being heavy in the least. A little goes a LONG way with this foundation. It also covers my rosacea pretty well!

All In One Coconut Cream Foundation

Araza Beauty 7-In-1 Coconut Cream Foundation

  • PROS: Araza is another good company that is committed to NO nanoparticles. They use “mostly organic” ingredients and Araza “strives to use non-GMO”. Consistency was very creamy without being heavy or greasy in any way. Araza offers a plethora of color options and also sample sizes so you can be sure to get the perfect color match for your skin.
  • CONS: A little on the pricey side, although I do have to admit, I’ve paid even more for department store makeup which is full of toxins.

Azara Finishing Powder Review

I also really like their Organic Arrowroot and Natural Clay Finishing Powder, which is moderately priced at $32. In fact, when I’m finished with the powder I currently use, I plan to switch to the Araza.

I bought a sample of this finishing powder and really liked it. Although I’ve been very happy with the Juice Beauty powder mentioned below, I plan to get a full size of the Araza Beauty Organic Arrowroot and Natural Clay Finishing Powder since I liked the sample so much. 

I prefer to use arrowroot instead of rice powder as a personal preference. I can also get a little oily later in the day and wonder if the natural clay in Araza’s powder would help absorb excess oil. 

  • PROS: Goes on nicely with a kabuki brush. Araza offers a sample size to be sure you are happy with their product before ordering a full size. Azara’s finishing powder is super lightweight and goes on flawlessly. 
  • CONS: Be sure you buy your own applicator pad or have a suitable makeup brush handy as the containter doesn’t come with one.

Primer + Finishing Translucent Clay Powder

Araza Fruit + Citrus Infused Eyecolor

I’m not one for wearing eyeshadow often, and when I have in the past, it just gets all weird in the creases of my eyelids. Enter Araza Fruit + Citrus Infused Eyecolor!

This eyeshadow is great. I ordered a few different colors in the sample sizes since I don’t wear eyeshadow often.

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The color choices are vast and they feel good on my lids. I mostly use the following colors: smokehouse, chiffon, and suede to create a smoky look. 

Azara Rejuvenating Coconut Lip Color

Lips have been a little challenging for me to cover because I’m allergic to safflower and sunflower seed oils (even organic ones). It isn’t uncommon for seed oils find their way into lip gloss and lipstick. Another difficulty is sometimes non-toxic brands have fewer color choices and, well… I’m picky.

I sampled Araza’s Coconut Lip Gloss in heartthrob and sweet pea, and love the consistency! It’s creamy and shiny without being tacky or sticky.

I am not much of a lipstick gal, but let me tell ya, this smooth-as-butter coconut lip color is a happy medium! I love that the Rejuvenating Coconut Lip Color goes on with a lightweight feel and stays in place. It feels more like lip balm to me, which I like a lot.

I plan to try the raspberry glaze color next. The sweet pea was a little light for me, but I’ve seen it on others and thought it was beautiful.

  • PROS: There are many colors from which to choose, the consistency is perfect – shiny and soft without being tacky or sticky. Moderately priced at $26.
  • CONS: This gloss contains castor seed oil as an ingredient. I do not react to this, which is wonderful, but if you are highly sensitive to seed oils, I would avoid.

Rejuvenating Coconut Lip Color

Juice Beauty Makeup Review

I have a bottle of the Juice Beauty BB Cream and I think it is worth mentioning. However, it would be third on my list. The BB Cream is a $39.50 for a 2 oz. bottle, but the color tended to be a little on the pink side for my complexion.

I do use it as my “backup”, but the consistency has more of  a tinted lotion feel, instead of the creamier feel of the PUREhaven and Araza.

Juice Beauty can be found at Ulta Beauty stores nationwide, which makes finding it easy.

They have very air-tight standards regarding using certified organic ingredients, and avoiding harmful ingredients that many “natural” companies still continue to use. You can read more about Juice Beauty’s ingredients and safety standards.

Juice Beauty BB Cream:

  • PROS: Juice Beauty is sold at Ulta which makes it easy to find locally. They are known for having high standards of non-toxicity. No nanoparticles are used. 
  • CONS: I do not prefer the lotion-like consistency of this BB cream. It might be nice to use when you’re on the go or if you’re one of those people who wears makeup at the gym (I’m too old to care). The color choices are limited and I found the undertone to be a bit too pink for my skin.

Juice Beauty’s Phyto-pigments Flawless Finishing Powder

I’ve been using Juice Beauty’s Phyto-pigments Flawless Finishing Powder for quite awhile. I’ve already discussed the high standards that Juice Beauty has for it’s products, so I feel safe using this powder. It’s colorless and can be used with any complexion for a more finished look.

I dab a kabuki brush into the sifting area of the container and then swirl it on the lid. Then I apply in a sweeping motion on my face.

  • PROS: Juice Beauty is sold at Ulta which makes it easy to find locally. They are known for having high standards of non-toxicity. No nanoparticles are used. Reasonably priced at $30.
  • CONS: none

Juice Beauty Finishing Powder

100% Pure Concealer Review

After trying other concealers on the market, my favorite is the Fruit Pigmented® Long Last Concealer with Super Fruits from 100% Pure.

It’s a bit pricey at $28, but a little goes a long way. This little compact lasts me a very long time. I can’t say I’ve charted it, but if I had to guess I’d say I go through about one every 10-12 months.

What I like about this concealer is that it goes on creamy (not chalky) and doesn’t crease in my…ahem…under-eye wrinkles. (GASP! I said the “w” word!) It also lives up to it’s name and doesn’t wear off by the end of the day.

Most of the ingredients from 100% Pure are certified organic. Their website states “Never any artificial fragrances, synthetic chemicals, toxic preservatives, or any other unsafe ingredients. Made with the highest quality, organic nutrients for your skin.” See their full makeup line at 100% Pure.


  • PROS: Very clean ingredients, great color options, goes on creamy and smooth without being chalky or creasing, long-lasting both in wear and in how far the product will stretch before you have to buy another one.
  • CONS: Slightly pricey at $28 (but worth it)

Pacifica Makeup Reviews

What I like most about Pacifica is the wide range of products and the ability to find them locally. I even use their sunscreen and my girls use their essential oil perfume sprays. I am sensitive to symthetic fragrances and their clean scents don’t bother me!

Pacifica Eyeliner

I have never been one to do my eyeliner in elaborate ways. Forget liquid eyeliner and wings on this old gal! I prefer a smokey, smudged look using a brown eyeliner.

My eyeliner of choice is the Vegan Waterproof Eyeliner from Pacifica.

It comes in jet black or fringe (brown). It goes on smooth and doesn’t smudge easily. I use coconut oil to remove it at night. 

  • PROS: very creamy and smooth, goes on a like a dream with no dragging, stays on well throughout the day, very reasonably priced at around $11. I love that I can find it at some local stores, such as Whole Foods.
  • CONS: ingredients are not as pristine as I would like, but I’m pretty committed to my eye-liner and overall, everything else I use is totally non-toxic. 

Pacifica Mascara

I’ve been using Pacifica Stellar Gaze Mineral Mascara in Stardust (brown) for quite some time.

I’ve been happy with it, but plan to try a mascara from Purehaven Essentials as I personally think their safety standards and commitment to organic ingredients are higher.

  • PROS: Easy to find as my local Target and Whole Foods carries the Pacifica products. Goes on and stays on without clumping or getting “crumby”. Reasonably priced at $14, comparable to other brands.
  • CONS: I don’t love all of the ingredients, and think I could do better with Purehaven Essentials jet black mascara.

Rejuva Minerals Eyeshadow

Rejuva Minerals is another company I use for eye shadow. They are fragrance-free and made with certified organic fruits and botanicals.

Rejuva boasts that they meet with “EWG’s strictest criteria for transparency and health.” Their natural products contain no nanoparticles and are also non-GMO. It’s reasonably priced at $17.95.

  • PROS:  High standards for non-toxicity, mostly certified organic ingredients, BPA and phthalate-free sustainable packaging.
  • CONS: Pretty decent color selection, but would be nice if they offered more.

Purehaven Essentials

I first came across PUREhaven ESSENTIALS through a newsletter from Dr. Veronique Desaulniers a/k/a the Breast Cancer Conqueror. Dr. Desaulniers, commonly referred to as “Dr. V”, conquered breast cancer with a completely natural approach.

Her book Heal Breast Cancer Naturally: 7 Essential Steps to Beating Cancer Naturally is a number one best seller on Amazon in 6 different categories.

PUREhaven has their own certified organic facility and takes non-toxicity very seriously. Besides internal testing on products for safety and performance, they also have their products tested through a third party for safety and integrity. You can read more about their standards on their Product Excellence page.


PUREhaven ESSENTIALS Foundation

As a daily foundation, I use the PUREhaven ESSENTIALS’ Tinted Moisturizer. It’s creamy and goes on smooth without being heavy.

Update 2024: They no longer make the tinted moisturizer. 

I’ve applied it with clean fingers and also with a damp foundation brush. I find the coverage to be perfect – not too heavy, but not too light either. The tinted moisturizer is only $15.95 for a two-ounce container, which I think is a great price, especially for this quality.

Purehaven also carries mascara, eye liner, tinted lip balm, lip gloss (seed oils got me but the colors are beautiful), cheeky bronzer, and cheeky color sticks. I’d LOVE to see them add to their makeup line in the future (and include lip glosses without sunflower seed oil).

Purehaven Essentials Tinted Moisturizer

  • PROS:  PUREhaven is a great company with extremely high safety standards. They use no nanoparticles and have their own certified organic facility. They use in-house and third party testing to ensure consistency and safety. The consistency and coverage are perfect in my opinion. Very creamy, almost mousse-like, without being heavy.  Very competitively priced at only $15.95 for 2 ounces.
  • CONS: Limited color options. I use beige and the color works great for me, but with so many variations in skin tones, and undertones out there, it would behoove them to offer more foundation colors. Of course, if you’re willing to try, you could mix two colors to find your preferred shade.

Final Thoughts

It can be difficult to find a high quality, organic makeup that looks great, feels amazing, stays in place, and won’t break the bank. Overall I love Azara Beauty and Pacifica and use those the most. I find that Azara Beauty makeup products last for a long time, as a little goes a long way. I also love that I can pickup Pacifica when shopping at Whole Foods.

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